La Hacienda Rebrand

Case File · LA_HACIENDA_REBRAND

A brand and web redesign study for a boutique stone-courtyard hotel in old-town Limassol: a Mediterranean-meets-Colombian visual system, a type and palette direction, and homepage and room-detail proposals.

RoleBrand & Web Designer

Period2026

Situation

Eleven rooms in a stone courtyard in old-town Limassol, run by a Colombian family, a short walk from the sea. The existing site undersells the place; this is a redesign study exploring a brand and a homepage direction.

Audience

Holidaymakers discovering the hotel cold, who need the feel of the place and an obvious way to book within the first scroll.

What made it hard

Holding two influences together, Mediterranean stone and Colombian folk-art, in something editorial and restrained rather than themed or kitsch.

Honest note

An in-progress redesign study, not a shipped build. The homepage and room-detail screens are early directions; the live booking site is still the existing WordPress build (see the other La Hacienda case study).

Process

Brand first: wordmark, palette and type, then the photographic world it lives in, then homepage and room-detail directions and the brand applied to guest touchpoints.

The place and the brand

Eleven rooms in a stone courtyard run by a Colombian family. The mark sets an uppercase serif for the brand and an italic for the place, Mediterranean stone meeting Colombian folk-art in editorial restraint.

The world of La Hacienda

Stone, sea, bougainvillea, an alley with a good shadow: the photographic register the brand lives in.

Two palettes

Earth carries 95 percent, folk-art gets the rest. The page background is never pure white.

Type

Cormorant Garamond for display, Inter for body. Uppercase serif brand, a centred middot, an italic place-name.

Homepage direction

A single-page desktop layout built around the courtyard and a visible booking path. Work in progress.

Room detail

A sample suite page: the room, the sea, the practicalities, and the reserve action. Work in progress.

Brand in the world: signage

The mark applied to guest-room signage and a doorknob hanger. Work in progress.

Brand in the world: stationery

Guest touchpoints at the bedside and the breakfast table: a business card, a menu with the logomark on the reverse.

How we have been thinking about it

The painted crest from the gate, a warm Mediterranean palette, one accent per page, two type families, and full-bleed photography.

Liked what you saw?

Work with me on Upwork

Escrow protection, verified reviews, no invoices to chase. The cleanest path for both of us.

Escrow-protected
100% job success
Replies in 0-4 hours

Top RatedHire me on Upwork Or see other ways to get in touch