UI / UX Product Designer & Developer · Cyprus
Websites with purpose.Built to work for you.
Product UX, sites, and prototypes for founders and teams who want something they can actually use, change, and be proud to show off. End-to-end by one person.
Previously lead designer on RealFi, Cardano's $80bn ecosystem · 12 years web design & development
Your customers decide in seconds.
Your website should make it easy.
Ex-big-tech product designer who now partners with small businesses, founders, and agencies. I design and build sites that hit your numbers - UI/UX that converts, SEO that ranks, and CRO baked in from the first wireframe.
Aktí
I built Aktí twice: first as a custom React app, then rebuilt in Webflow, to benchmark each stack against Google PageSpeed Insights. Those scores feed directly into SEO rankings, which is what moves organic traffic for the business.
React+Vite
Webflow
Selected Projects
What I do
Designed and built by one person. Choose your shape.
Product & UX Design
SaaS interfaces, dashboards, and mobile apps. Research, wireframes, hi-fi UI, and design systems your engineers can build from. Same person designs and ships - no handoff meetings.
WordPress, AI-supercharged
Microsites, portfolio sites, business websites, online shops - on WordPress, with custom themes built from scratch (no template bloat). Bring a Figma file, a brief, or a rough idea. AI-assisted dev means bespoke sites ship in days, not weeks. Schema-marked, performance-tuned, editable by you. Loom walkthrough on handover.
Custom Next.js Sites
Marketing sites, landing pages, microsites, and lightweight web apps on Next.js + Tailwind. Custom-coded when polish and performance matter. Green Core Web Vitals out of the box.
AI Image & Video Direction
Directed AI imagery for brand and marketing - image libraries, social content, product visuals. Briefed and art-directed, not slot-machined.
SEO, AEO & Schema
Schema.org markup, local SEO, and AEO so Google (and AI assistants) understand the page. Plus Google Ads when you need traffic this week.
Brand, Strategy & Audits
Positioning, copy direction, palette, and async audits. Useful when the build is fine but the message isn't landing.
From Brief to Build
From messy brief to working product - listening, mapping, prototyping, then iterating until the right shape ships.
Listen & Map
Send me everything. The brief, the constraints, the half-formed ideas, the stakeholder noise. We map it out together until the real problem surfaces.
Figure It Out
I go quiet for a bit. Mind maps, user flows, whiteboarding until something clicks. Then we align before anything gets built.
Build & Test
A working prototype your team can put in front of real users and actually learn from. You're in the loop the whole time.
Iterate or Ship
We refine based on what users say, or it's ready to hand off to dev. Sometimes both happen at once.
Try a real prototype.
Prototypes let us test usability before we ship - click flows, swap variants, iterate in days instead of weeks. Decisions get made on real product, not static frames.
Start from a Figma file, a brief, or a rough idea. We end up with something you can actually use.
Big-tech rigor.
Small-biz focus.
I'm George, a UI / UX product designer & developer based in Cyprus. Twelve years freelance. Two of those leading the design team behind RealFi at Input Output, the engineering company behind Cardano.
RealFi is a financial inclusion platform now serving SMEs in East Africa, part of Cardano's $80bn ecosystem. Same rigor, focused on the website your business actually runs on.
The fastest way to work together
Hire me on Upwork
Escrow protection, verified reviews, no invoices to chase. I work mostly through Upwork - it's the cleanest path for both of us.
George E.
Product Designer + Bespoke Web Builder
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“George impressed me a lot. With a two-day turnaround and a challenging brief, he brought the goods and put together a design that nailed the tone.”
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