A UK-to-Cyprus vehicle import business needed a public site that could carry a EUR 20,000+ purchasing decision without a phone call, making customs, VAT reclaim, and shipping logistics legible to a tradesperson on a tea break.

Cypriot tradespeople and small-business owners who are price-sensitive at the EUR 20k+ end and will compare against a local dealer before committing. Many are non-native English readers, hence Greek, Russian and German alongside English.

Communicating customs, VAT reclaim, and shipping logistics clearly enough that a buyer would commit to a EUR 20,000+ purchase without a phone call.

Next.js multi-language stack (English, Greek, Russian, German) on a shared content architecture. Live vehicle stock with filtering, detailed listings, and pricing transparency. Interactive import savings calculator runs entirely client-side. WhatsApp enquiry integration plus lead-capture flows for buyers who want a written trail.

Platform live at ukvehiclescyprus.com. The business has delivered hundreds of vehicles through the site, with the transparent pricing model and calculator converting hesitant buyers into high-ticket customers without the sales overhead the previous presence forced on them.